Date: February 2017 – August 2019
Role: Content Director and Photographer
Calabash Water is a reusable water bottle start up with a mission: build sustainable water infrastructure in Uganda.
Prior to joining the team, there was a need for more content and a consistent brand image for the Instagram page. My goal was to create content and operate the Instagram page (@calabashbottles) to appeal to potential consumers. This resulted in a reach of 450+ unique accounts on social media and an archive of 150+ photos to update the platform.
My main takeaway was practice with approaching the same problem from different angles: By building an Instagram profile and repeatedly taking pictures of the same bottle, it challenged me to come up with creative solutions.
Pictures of the bottle in various situations were taken to mirror the different lifestyles of our customers.
This commercial was used to highlight a typical consumer journey and how they would interact with the bottle from start to finish. The video also shows features of the bottle including a convenient tea infuser and temperature retention for up to 48 hours.
Clean stock images were taken for the website to showcase the features of the bottle and to provide the consumer with everything they need to make a purchasing decision.
